PISE Releases Indigenous Companion Logo
PISE works with Tsawout Nation Artist to design an Indigenous logo.
Victoria, B.C. – November 13) PISE (Pacific Institute for Sport Education) today launched an Indigenous companion logo designed by Tsawout Nation Artist, Bear Horne. The companion logo is meant to honour the land that we live, work, and play on, and respect the local indigenous communities that PISE partners with.
Horne explains the significance of creating the logo. “The presence of the logo will offer an opportunity to ground the building (PISE), and the land that athletes will be training on. It offers a good connection to our traditional lands. The connection to the land and the people is always important.”
The Indigenous logo incorporates three elements from mythological and animal indigenous teachings; the thunderbird, frog, and salmon egg. The thunderbird represents power, strength, and abilities; similar ideologies PISE promotes. The frog symbolizes change and growth, much like the transformation athletes experience throughout their training journey or the confidence children gain as they learn new skills. The salmon egg symbolizes the cycle of life. Each element of the logo was designed with the mission and values that PISE is built on.
“Incorporating an Indigenous companion logo is important to PISE and reflects the relationships we continue to build with Lək̓ʷəŋən and W̱SÁNEĆ peoples and Nations,” said Executive Director of Sport and Community Services, Chris Wright. “We are committed to strengthening our relationships with Indigenous communities and to listening and learning to better understand how we can work together. The logo reflects our ongoing commitment to these relationships.”
PISE celebrated the launch of the Indigenous companion logo with a community event honouring artist Bear Horne and welcoming Ultimate Spirit, an ultimate frisbee program promoting connection and inclusion for Indigenous youth. The gathering highlighted the importance of cultural connection, youth engagement, and the shared commitment to creating inclusive spaces for sport and movement.
You can see the Indigenous companion logo in PISE’s lobby on the second floor. As a companion logo it will also be featured on culturally relevant material.
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For more information:
Maria Swann
Marketing & Communications Coordinator
Mswann@pise.ca
250-220-2587
Background:
PISE is a charitable non-profit organization that provides education, programs and services across South Vancouver Island, while managing the Pacific Institute for Sport Education facility. We are nationally recognized for work in the areas of physical literacy and inclusion and also deliver the esteemed Canadian Sport School program for student-athletes in Grades 10 to 12.
Our vision is to transform lives through healthy activity and sport by providing physical activity, health and sport education programming and services for children, youth and adults that focus on inclusion, physical literacy, active living, and the development of performance sport.
The delivery of our programs is dependent on the generosity of our community. Thank you to our donors for helping us build a healthy community!
Proud member of the Regional Sport Alliance.
Logo
Thunderbird:
Role: A powerful supernatural being, often considered a protector and a transformer.
Symbolism: Strength, protection, transformation, and a connection between the spirit world and natural forces.
Frog:
Role: A messenger and a bridge between worlds.
Symbolism: Renewal, communication, transformation, and the cyclical nature of life.
Salmon:
Role: A life-giver and central to sustenance, ceremony, and seasonal cycles.
Symbolism: Sustenance, respect, cycles of life and death, interconnectedness between humans and nature.
