By enhancing your awareness of thought patterns and incorporating mental strategies into your everyday training, you’ll develop a higher level of mental strength to excel on and off the field of play.
Also check out the resources available on the Canadian Sport Psychology Association and BC Association of Clinical Counsellors websites.
As a former elite athlete, Luciano has a unique understanding of the psychological pressures and struggles that athletes experience. He is very enthusiastic about the role that athletics play in mental health and well being, and believes that performance in sport is inextricably linked with mental health. Luciano strives to integrate his experience as an athlete with his approach in both counselling and supporting athletes with performance enhancement.
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Luciano’s passion lies in empowering individuals and teams to overcome challenges, enhance focus, boost motivation, build confidence and resilience, and excel in high-pressure environments. This can be achieved by optimizing their mental game through working on performance enhancement, stress management, and goal setting. He also believes in treating each client as a unique individual and aims to make a meaningful impact on the achievements and well-being of his clients through a personalized coaching approach with evidence-based interventions that are tailored to athlete’s specific needs and goals. Luciano is dedicated to providing the support necessary for progress and success, as well as the tools required to achieve your highest potential.
Luciano completed his Bachelor of Science undergraduate degree with a combined major in biology and psychology through the University of Victoria, where he also played on the Vikes men’s hockey team. In the time that followed, he played professionally in Europe for two seasons before completing his Master of Counselling through City University. He is a Registered Clinical Counsellor with the British Columbia Association of Clinical Counsellors (BCACC), an apprentice member and provisional Mental Performance Consultant with the Canadian Sport Psychology Association (CSPA), and a Registered Psychotherapist (Qualifying) with the College of Registered Psychotherapists of Ontario (CRPO).
As a former national team athlete and captain of the UVic Vikes’ Track and Cross Country Team, Kendra has a unique understanding of the psychological pressures and struggles that coincide with sport participation and managing difficult emotions. She brings this firsthand experience to her mental performance practice, where she helps athletes and teams develop the mental skills needed to excel in competitive environments. She believes that all humans have the capacity for wellness, healing, and growth, despite the adversities we face.
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Kendra is passionate about empowering individuals to reach their highest potential through evidence-based mental performance techniques. Her work focuses on future-oriented, goal-driven approaches that help clients build mental skills in areas such as performance anxiety management, visualization and imagery techniques, concentration and attentional control training, pre-performance routine development, pressure-situation simulation, resilience building, goal-setting frameworks, self-talk optimization, arousal regulation strategies, confidence development, team cohesion enhancement, and cultivating a purpose over performance mindset. Think of her practice as a mental skills gym – designed to strengthen the mental muscles that drive athletic excellence.
Drawing on client-centered, collaborative, and strength-based approaches, Kendra brings a refreshing mix of patience, compassion, curiosity, and humour to each individually tailored session. She creates training environments where clients feel challenged yet supported as they develop practical mental performance skillsets that enhance their capacity to manage competitive environments. These skills not only translate to improved performance outcomes, but also enrich the overall sport experience, helping athletes find greater enjoyment, meaning, and fulfillment in their athletic pursuits.
Kendra is a Registered Clinical Counsellor with a master’s in counselling from City University. She is currently pursuing her Certified Mental Performance Consultant (CMPC) credential and is a member of the Canadian Sport Psychology Association (CSPA), currently completing a graduate program in Applied Sport Psychology through the University of Western States.
Calum is a former varsity athlete who spent 12 years supporting international and Olympic rugby players through high-pressure decisions and the emotional ups and downs of competitive sport. He understands the stress and uncertainty that come when sport collides with real-life challenges – insight shaped by his own recovery from serious injuries and the abrupt end of his playing career. Calum’s counselling style is warm, collaborative, and grounded in evidence-based practices that help athletes navigate anxiety, setbacks, transitions, and the moments when sport stops feeling manageable.
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Calum is a Registered Clinical Counsellor with a Master’s in Counselling Psychology from Yorkville University. He earned a Bachelor’s in Mechanical Engineering before spending over a decade leading performance analysis for Rugby Canada. Calum’s recovery from multiple surgeries and the abrupt end of his playing career give him a lived understanding of how injury, change, and pressure shape an athlete’s well-being.
Calum’s work focuses on the emotional side of sport: navigating injury and recovery, managing anxiety and self-doubt, rebuilding confidence after setbacks, and finding balance during periods of transition. He also supports athletes in processing the internal conflicts that can arise when identity, expectations, and life outside of sport collide.
In sessions, Calum draws from ACT, EFT, and Narrative Therapy to help clients build awareness, flexibility, and practical coping strategies that support well-being both inside and outside of sport. His style is collaborative, empathetic, and grounded in creating a place where athletes feel understood, supported, and empowered to move forward.
During his time with Rugby Canada, Calum supported coaches and athletes at a wide range of pinnacle events including:
Ryan believes that the person and performer are inseparable; the pursuit of mastery can only occur when the whole individual is supported. Ryan’s work with individuals is grounded in trust, authenticity, acceptance, and the present-moment. His approach emphasizes building psychological flexibility, enhancing self-awareness, and fostering the balance needed to thrive both in and beyond performance environments. He collaborates closely with clients to align his approach with their goals and help them take meaningful action when it matters most.
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Ryan has served in embedded roles with elite members of the U.S. Special Operations community, where he helped individuals and teams enhance readiness, sustain elite performance across their careers, and increase overall satisfaction and fulfillment in the pursuit of their goals. He integrates lessons from this world—such as the never-quit mindset, creative thinking, and resilience in high-stakes situations—into his work with all performers.
In athletics, Ryan has supported collegiate athletes, competitive youth performers, and individuals across a wide range of sports. He assists athletes in developing focus, mental toughness, and long-term well-being, empowering them to excel on the field, in the classroom, and in life. Through collaborative, human-centered work, Ryan helps performers cultivate clarity, confidence, and a deeper sense of fulfillment in their pursuits.
Ryan Marshall is a Certified Mental Performance Consultant (CMPC) and Canadian Certified Counsellor (CCC) with a master’s degree in Sport and Performance Psychology from the University of Denver and a bachelor’s degree in Psychology from Oregon State University. He brings over a decade of experience supporting performers across sport, tactical, and high-performance arenas.